<?xml version="1.0" encoding="utf-8"?>
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<title>The Lead</title>
<link rel="alternate" type="text/html" href="http://www.padillablog.com/" />
<modified>2013-05-15T20:26:57Z</modified>
<tagline>Thoughts on leading your organization&amp;#151;and the market&amp;#151;through public relations, social media and other forms of communication. </tagline>
<id>tag:www.padillablog.com,2013://1</id>
<generator url="http://www.movabletype.org/" version="4.0">Movable Type</generator>
<copyright>Copyright (c) 2013, mkucharski</copyright>

<entry>
<title>The psychology of referrals: 3 reasons people advocate for brands</title>
<link rel="alternate" type="text/html" href="http://www.padillablog.com/archives/2013/05/the_pyschology.html" />
<modified>2013-05-15T20:26:57Z</modified>
<issued>2013-05-08T14:56:43Z</issued>
<id>tag:www.padillablog.com,2013://1.394</id>
<created>2013-05-08T14:56:43Z</created>
<summary type="text/plain">If you&apos;ve seen a recent photo of me, you know that I go through a lot of razor blades - not just for my chin but for my head. So when I read an article about Dollar Shave Club, an...</summary>
<author>
<name>mkucharski</name>
<url>http://www.padillaspeer.com/content/about-us/our-leaders/Matt-Kucharski.aspx</url>
<email>mkucharski@psbpr.com</email>
</author>
<dc:subject>Digital</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.padillablog.com/">
If you&apos;ve seen a recent photo of me, you know that I go through a lot of razor blades - not just for my chin but for my head. So when I read an article about Dollar Shave Club, an...
</content>
</entry>

<entry>
<title>S.E.C. Sets Rules for Disclosures Using Social Media</title>
<link rel="alternate" type="text/html" href="http://www.padillablog.com/archives/2013/04/sec_sets_rules.html" />
<modified>2013-04-22T21:00:36Z</modified>
<issued>2013-04-22T20:02:52Z</issued>
<id>tag:www.padillablog.com,2013://1.393</id>
<created>2013-04-22T20:02:52Z</created>
<summary type="text/plain">To tweet or not to tweet? That is the question. Earlier this month, the Securities and Exchange Commission (S.E.C.) outlined new disclosure rules that shed light on how companies can use Facebook, Twitter and other social networks to disseminate information....</summary>
<author>
<name>agalgano</name>
<url>padillaspeer.com</url>
<email>agalgano@padillaspeer.com</email>
</author>

<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.padillablog.com/">
To tweet or not to tweet? That is the question. Earlier this month, the Securities and Exchange Commission (S.E.C.) outlined new disclosure rules that shed light on how companies can use Facebook, Twitter and other social networks to disseminate information....
</content>
</entry>

<entry>
<title>5 Easy Ways to Stay at the Top of Your Game</title>
<link rel="alternate" type="text/html" href="http://www.padillablog.com/archives/2013/04/5_easy_ways_to.html" />
<modified>2013-04-04T19:54:48Z</modified>
<issued>2013-04-04T19:42:30Z</issued>
<id>tag:www.padillablog.com,2013://1.392</id>
<created>2013-04-04T19:42:30Z</created>
<summary type="text/plain">Having coached and mentored large teams and complex projects, I know a lot can go awry on the quest to delivering creative, measureable communications programs. Along the way I&apos;ve picked up a few tips that might be valuable to you,...</summary>
<author>
<name>agraves</name>
<url>padillaspeer.com</url>
<email>agraves@padillaspeer.com</email>
</author>
<dc:subject>Client service</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.padillablog.com/">
Having coached and mentored large teams and complex projects, I know a lot can go awry on the quest to delivering creative, measureable communications programs. Along the way I&apos;ve picked up a few tips that might be valuable to you,...
</content>
</entry>

<entry>
<title>Measuring communications effectiveness</title>
<link rel="alternate" type="text/html" href="http://www.padillablog.com/archives/2013/04/measuring_commu.html" />
<modified>2013-04-01T19:35:55Z</modified>
<issued>2013-04-01T19:24:57Z</issued>
<id>tag:www.padillablog.com,2013://1.391</id>
<created>2013-04-01T19:24:57Z</created>
<summary type="text/plain">Companies should know what they&apos;re paying for when they invest time and money in communications campaigns, but measurement should be more than just about pure financial return on investment. It also can be an important in-process monitor that helps optimize...</summary>
<author>
<name>nwinsborough</name>
<url>padillaspeer.com</url>
<email>nwinsborough@padillaspeer.com</email>
</author>
<dc:subject>Measurement</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.padillablog.com/">
Companies should know what they&apos;re paying for when they invest time and money in communications campaigns, but measurement should be more than just about pure financial return on investment. It also can be an important in-process monitor that helps optimize...
</content>
</entry>

<entry>
<title>Forecast for corporate finance activity</title>
<link rel="alternate" type="text/html" href="http://www.padillablog.com/archives/2013/03/forecast_for_co.html" />
<modified>2013-03-26T17:18:38Z</modified>
<issued>2013-03-26T17:08:08Z</issued>
<id>tag:www.padillablog.com,2013://1.390</id>
<created>2013-03-26T17:08:08Z</created>
<summary type="text/plain">I recently was asked to contribute to an article by IR Magazine on the state of the M&amp;A environment. You can read the full story, but here&apos;s a summary of where I see things today: It&apos;s fair to say that...</summary>
<author>
<name>mbriggs</name>
<url>http://padillaspeer.com/content/about-us/our-leaders/Marian-Briggs.aspx</url>
<email>mbriggs@psbpr.com</email>
</author>
<dc:subject>Corporate</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.padillablog.com/">
I recently was asked to contribute to an article by IR Magazine on the state of the M&amp;A environment. You can read the full story, but here&apos;s a summary of where I see things today: It&apos;s fair to say that...
</content>
</entry>

<entry>
<title>Brand Awareness at the Heart of RTM </title>
<link rel="alternate" type="text/html" href="http://www.padillablog.com/archives/2013/03/brand_awareness.html" />
<modified>2013-03-14T18:33:57Z</modified>
<issued>2013-03-14T15:17:24Z</issued>
<id>tag:www.padillablog.com,2013://1.389</id>
<created>2013-03-14T15:17:24Z</created>
<summary type="text/plain">Online and digital marketing has been particularly effective in creating new acronyms and catch phrases over the past few years. The best buzz of the moment? RTM or real-time marketing thanks to a quick, creative tweet about a cookie. When...</summary>
<author>
<name>dfolkens</name>
<url>padillaspeer.com</url>
<email>dfolkens@padillaspeer.com</email>
</author>
<dc:subject>Digital</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.padillablog.com/">
Online and digital marketing has been particularly effective in creating new acronyms and catch phrases over the past few years. The best buzz of the moment? RTM or real-time marketing thanks to a quick, creative tweet about a cookie. When...
</content>
</entry>

<entry>
<title>Three Takeaways from Our User Experience . . . Experience </title>
<link rel="alternate" type="text/html" href="http://www.padillablog.com/archives/2013/03/three_takeaways.html" />
<modified>2013-03-07T01:36:51Z</modified>
<issued>2013-03-06T22:29:45Z</issued>
<id>tag:www.padillablog.com,2013://1.388</id>
<created>2013-03-06T22:29:45Z</created>
<summary type="text/plain">User experience (UX) is a discipline that is designed to ensure the user&apos;s needs are central to a digital design and development effort. It saves on costs by eliminating development efforts that get in the way of the user&apos;s mission....</summary>
<author>
<name>bbrin</name>
<url>http://padillaspeer.com/content/about-us/our-leaders/Bob-Brin.aspx</url>
<email>bbrin@psbpr.com</email>
</author>
<dc:subject>Digital</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.padillablog.com/">
User experience (UX) is a discipline that is designed to ensure the user&apos;s needs are central to a digital design and development effort. It saves on costs by eliminating development efforts that get in the way of the user&apos;s mission....
</content>
</entry>

<entry>
<title>Trade show best practices</title>
<link rel="alternate" type="text/html" href="http://www.padillablog.com/archives/2013/02/trade_show_best.html" />
<modified>2013-02-28T21:38:05Z</modified>
<issued>2013-02-28T21:14:15Z</issued>
<id>tag:www.padillablog.com,2013://1.387</id>
<created>2013-02-28T21:14:15Z</created>
<summary type="text/plain">Trade show season is upon us ... which is fortunate for those of us in the sub-zero, snow-covered Upper Midwest, who are headed south for a few days of sun and warmth. With more than $20 billion spent annually by...</summary>
<author>
<name>serickson</name>
<url>www.padillaspeer.com</url>
<email>serickson@padillaspeer.com</email>
</author>

<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.padillablog.com/">
Trade show season is upon us ... which is fortunate for those of us in the sub-zero, snow-covered Upper Midwest, who are headed south for a few days of sun and warmth. With more than $20 billion spent annually by...
</content>
</entry>

<entry>
<title>Worldcom Launches International PR Glossary</title>
<link rel="alternate" type="text/html" href="http://www.padillablog.com/archives/2013/02/worldcom_launch.html" />
<modified>2013-02-25T21:09:09Z</modified>
<issued>2013-02-25T21:03:21Z</issued>
<id>tag:www.padillablog.com,2013://1.386</id>
<created>2013-02-25T21:03:21Z</created>
<summary type="text/plain">Every industry has its jargon and ours is no different. I think it&apos;s getting worse, though, as the fields of advertising, public relations, digital, social media and others continue to merge. In fact, I can feel myself slipping into it...</summary>
<author>
<name>mkucharski</name>
<url>http://www.padillaspeer.com/content/about-us/our-leaders/Matt-Kucharski.aspx</url>
<email>mkucharski@psbpr.com</email>
</author>

<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.padillablog.com/">
Every industry has its jargon and ours is no different. I think it&apos;s getting worse, though, as the fields of advertising, public relations, digital, social media and others continue to merge. In fact, I can feel myself slipping into it...
</content>
</entry>

<entry>
<title>First Club CC Event in the Books...</title>
<link rel="alternate" type="text/html" href="http://www.padillablog.com/archives/2013/02/first_club_cc_e.html" />
<modified>2013-02-22T15:44:12Z</modified>
<issued>2013-02-22T15:28:08Z</issued>
<id>tag:www.padillablog.com,2013://1.385</id>
<created>2013-02-22T15:28:08Z</created>
<summary type="text/plain">Padilla kicked off its inaugural Communications Cocktale Club last night. Better known as &quot;Club CC&quot; and promising &quot;just enough education and plenty of libation&quot;, the event featured former KSTP-TV reporter, Bob McNaney--and yes, ample food and beverages. Bob, now the...</summary>
<author>
<name>msullivan</name>

<email>msullivan@padillaspeer.com</email>
</author>

<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.padillablog.com/">
Padilla kicked off its inaugural Communications Cocktale Club last night. Better known as &quot;Club CC&quot; and promising &quot;just enough education and plenty of libation&quot;, the event featured former KSTP-TV reporter, Bob McNaney--and yes, ample food and beverages. Bob, now the...
</content>
</entry>

<entry>
<title>Club CC: Just enough education, plenty of libation</title>
<link rel="alternate" type="text/html" href="http://www.padillablog.com/archives/2013/02/club_cc_just_en.html" />
<modified>2013-02-14T17:32:39Z</modified>
<issued>2013-02-14T17:24:16Z</issued>
<id>tag:www.padillablog.com,2013://1.383</id>
<created>2013-02-14T17:24:16Z</created>
<summary type="text/plain">Cocktails and a chance to tell all my TV secrets ... I am in ... and hope you are, too! I&apos;ll be kicking off Padilla Speer Beardsley&apos;s new Communications CockTALE Club (Club CC) - a networking/ cocktail event that&apos;ll feature...</summary>
<author>
<name>bmcnaney</name>

<email>bmcnaney@padillaspeer.com</email>
</author>

<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.padillablog.com/">
Cocktails and a chance to tell all my TV secrets ... I am in ... and hope you are, too! I&apos;ll be kicking off Padilla Speer Beardsley&apos;s new Communications CockTALE Club (Club CC) - a networking/ cocktail event that&apos;ll feature...
</content>
</entry>

<entry>
<title>Padilla Named 2013 PRWeek Award Finalist</title>
<link rel="alternate" type="text/html" href="http://www.padillablog.com/archives/2012/12/padilla_named_2.html" />
<modified>2012-12-21T19:03:08Z</modified>
<issued>2012-12-21T15:42:48Z</issued>
<id>tag:www.padillablog.com,2012://1.382</id>
<created>2012-12-21T15:42:48Z</created>
<summary type="text/plain">Padilla Speer Beardsley recently learned that we, along with our client, BASF Crop Protection, have been named finalists in the Business-to-Business Campaign of the Year category of the 2013 PRWeek Awards, one of the most coveted awards in the PR...</summary>
<author>
<name>dhuff</name>
<url>http://padillaspeer.com/content/about-us/our-leaders/Dean-Huff.aspx</url>
<email>dhuff@padillaspeer.com</email>
</author>

<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.padillablog.com/">
Padilla Speer Beardsley recently learned that we, along with our client, BASF Crop Protection, have been named finalists in the Business-to-Business Campaign of the Year category of the 2013 PRWeek Awards, one of the most coveted awards in the PR...
</content>
</entry>

<entry>
<title>&apos;Share&apos;d Success: Who Benefits from an ESOP? </title>
<link rel="alternate" type="text/html" href="http://www.padillablog.com/archives/2012/10/as_a_longtime_e.html" />
<modified>2012-10-23T21:00:38Z</modified>
<issued>2012-10-23T18:50:58Z</issued>
<id>tag:www.padillablog.com,2012://1.381</id>
<created>2012-10-23T18:50:58Z</created>
<summary type="text/plain">As a long-time employee at Padilla Speer Beardsley, I often find myself grateful that management had the foresight to see the value that an ESOP would have in securing the next generation of leadership and creating an employee ownership culture...</summary>
<author>
<name>mkucharski</name>
<url>http://www.padillaspeer.com/content/about-us/our-leaders/Matt-Kucharski.aspx</url>
<email>mkucharski@psbpr.com</email>
</author>

<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.padillablog.com/">
As a long-time employee at Padilla Speer Beardsley, I often find myself grateful that management had the foresight to see the value that an ESOP would have in securing the next generation of leadership and creating an employee ownership culture...
</content>
</entry>

<entry>
<title>&quot;Just the facts, ma&apos;am.&quot; </title>
<link rel="alternate" type="text/html" href="http://www.padillablog.com/archives/2012/10/just_the_facts.html" />
<modified>2012-10-15T17:51:25Z</modified>
<issued>2012-10-15T17:48:25Z</issued>
<id>tag:www.padillablog.com,2012://1.380</id>
<created>2012-10-15T17:48:25Z</created>
<summary type="text/plain">While we do everything we can to prevent errors from happening, there are times when something appears in a media report that&apos;s not quite right, and we need to ask for corrections. Following is a blog from our Worldcom Group...</summary>
<author>
<name>mkucharski</name>
<url>http://www.padillaspeer.com/content/about-us/our-leaders/Matt-Kucharski.aspx</url>
<email>mkucharski@psbpr.com</email>
</author>

<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.padillablog.com/">
While we do everything we can to prevent errors from happening, there are times when something appears in a media report that&apos;s not quite right, and we need to ask for corrections. Following is a blog from our Worldcom Group...
</content>
</entry>

<entry>
<title>5 Communication Tips</title>
<link rel="alternate" type="text/html" href="http://www.padillablog.com/archives/2012/10/5_communication.html" />
<modified>2012-10-11T19:06:29Z</modified>
<issued>2012-10-11T18:54:34Z</issued>
<id>tag:www.padillablog.com,2012://1.379</id>
<created>2012-10-11T18:54:34Z</created>
<summary type="text/plain">Chief information officers and all leaders need to assess their communication styles for maximum effectiveness with different audiences and in different venues. Padilla&apos;s Matt Kucharski recently spoke to an insurance industry user group on this topic. Matt&apos;s insights were captured...</summary>
<author>
<name>mbriggs</name>
<url>http://padillaspeer.com/content/about-us/our-leaders/Marian-Briggs.aspx</url>
<email>mbriggs@psbpr.com</email>
</author>

<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.padillablog.com/">
Chief information officers and all leaders need to assess their communication styles for maximum effectiveness with different audiences and in different venues. Padilla&apos;s Matt Kucharski recently spoke to an insurance industry user group on this topic. Matt&apos;s insights were captured...
</content>
</entry>

</feed>