6 Tips for a Successful Media Relations ProgramPosted by Marian Briggs on August 22, 2013 at 2:36 PM
In the era of bloggers and citizen journalists, as well as traditional print and broadcast reporters, the topic of how to work with the media is something every communicator has to revisit frequently. Given that, I recently participated as a panelist in a webinar sponsored by the National Investor Relations Institute that delved into that topic.
The other panelist and I were asked by the moderator to provide our top three tips for a successful media relations program. Here are the suggestions of Cynthia Skoglund, now with Alliance Management and before that with Beckman Coulter:
We all agreed that proactive media relations involve thought leadership, i.e., sharing a company's perspective on an issue or trend, whereas reactive often means an adverse or crisis situation that calls for a different set of tools. The best media relations specialists employ the most appropriate tools for the situation.
Communications Challenges for Health Care LeadersPosted by Janet Stacey on September 22, 2010 at 9:32 AM
The first few days of October will bring Life Science CEOs together in Phoenix to discuss regulations, reimbursement, commercialization and other challenges facing the industry. I look forward to connecting with many leaders in the medical device, pharmaceutical and biotech fields.
In advance of the event, I was interviewed about issues facing the industry. Listen to the podcast if you'd like to hear our thoughts on social media, crisis management and the impact of regulations.
Do you have other advice you'd offer life science leaders? Share your thoughts.