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Worldcom Launches International PR Glossary

Posted by Matt Kucharski on February 25, 2013 at February 25, 2013 3:03 PM

Every industry has its jargon and ours is no different. I think it's getting worse, though, as the fields of advertising, public relations, digital, social media and others continue to merge. In fact, I can feel myself slipping into it already as I separate my SEOs from my CRMs and my Brand Attributes from my Brand Personas. Compounding the challenge is the fact that we work on a global basis where a term in one geography can be foreign (pun intended) in another. Our partners in the Worldcom Group are helping reduce the confusion with recent publication of a glossary of industry terms that should help both veteran and newbie alike. You can download it for free here: http://bit.ly/XOIEDl

Take a look, share it with your clients and colleagues, and if you've a mind, check out the breadth and depth of our global partner resources available at www.worldcomgroup.com

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