Be More Social than Media: 5 Strategies for Diversifying Social Media MonitoringPosted by Michelle (Haschka) Wright on June 30, 2010 at June 30, 2010 2:28 PM
We talk a lot about listening in social media. Why it's important, how to start a listening process, who should be doing the listening, etc. Those are all important questions. But don't forget to ask one more seemingly simple question: What am I listening for? Company and brand mentions, most certainly. But you shouldn't stop there.
1. Industry trends
Look for conversations related to your industry, company growth areas, new products areas or technologies where you're investing.
Seek out discussions related to events where you're presenting or attending.
3. Research results
Keep an eye out for research that's relevant to your company or business unit, especially if it supports the work you're doing.
4. Company content
When you appear in a media article, distribute a news release or complete a case study or white paper, look for related conversations where this content may be of interest
People often turn to social media to answer their questions, however, questions may not mention your brand specifically, instead they'll probably ask a broad question - looking for a new cable provider, any recommendations? What are the latest developments in business intelligence software?
"Social" is the crux of social media, and people want to hear from people. As you broaden the scope of your monitoring program and social media interactions remember that it's important to be approachable, helpful and transparent about your company affiliation.
So, what are you listening for? Do any of these "types" stand out as opportunities? What's missing from your list?
Photo credit totalAldo
TrackBack URL for this entry:
Nice post, it's really great to see someone recommending monitoring beyond your brand's mentions. I might also add tracking your competitors as well as your executives, if it calls for it. Tracking your competitors (ties into 1. Industry Trends) can give you an insight on what is being done in the space by your competitors and give you a heads up on their releases and moves. If you have a large company, keeping an eye on your executives can be helpful to see what their image is from the public's point of view. Also, if they get misquoted you can catch it early and rectify if necessary.
Catch you around - Mike
Mike Fraietta I Social Media Manager I Jive Software I @MikeFraietta
Posted by: Mike Fraietta at June 30, 2010 3:02 PM
Post a comment