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Nice piece (and comments) on social media monitoring from RWW

Posted by Matt Kucharski on April 16, 2009 at April 16, 2009 11:51 AM

This is a really nicely done article (including a mention of our friend Jason Falls) on social media monitoring from the folks at Read Write Web. A bonus are the really insightful comments. These tools give us a better opportunity than ever to "listen" to the conversations that our target audiences are having, but there's definitely still a lot of fragmentation. Start small, and grow as you can. Listening a little bit is better than not listening at all.

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